MANULIFE / Raya Campaign 2019

A Treasured Art of Raya

Motifs and clothing have an interesting cultural value which is often forgotten. Therefore, we proposed to use Malay motifs and patterns like Kain Batik and Songket as Manulife’s Raya theme. We creatively designed their greeting card, Green Packet and E-greeting based on that concept. It is definitely an out-of-the-box idea and allows us to admire our culture in different perspectives.